As the in-house graphic designer at Mitchell Digital, I created this brand identity for North Beach.
North Beach is a full service advertising agency that was looking for a brand identity that reflected their strong relationships with their clients, their projections for growth and their desire to achieve quality results.
The founding partners wanted their brand to include references to a story about the concept of their company name – deriving from a tropical destination. We were able to keep the subtle references through colour and visual language, but also connect the brand’s identity more strongly to their area of operation in the Vancouver Lower Mainland to aid in clarity and recognition by their target demographics.
The North Beach brand is modern, fresh and active.
Below are some excerpts from their Brand Identity Guide.