Client: Mitchell Press
Role: Concept development, design and print-production preparation, social media
Production: Kodak NexPress digital printing
Application: Client samples, prospecting and social media promotion
Overview
I designed a collection of promotional notebooks, flyers and postcards to demonstrate the specialty effects and production capabilities available on Mitchell Press’s Kodak Nexfinity press.
The series included multiple variations, allowing clients and prospective customers to see how different substrates, inks and finishing treatments could be used in a practical printed piece.
Design and Production
Each notebook, flyer or postcard explored a different combination of materials and print effects, including white ink on coloured stock, metallic, gold and raised clear in on printed graphics.
The notebook interiors also varied between lined, ruled and blank format and were then perfect bound in-house. Together, all the printed material formed a flexible collection that highlighted both the creative and technical possibilities of digital production.
Marketing Promotion
The notebooks were used as premium client samples and featured in a social media giveaway that generated strong engagement and helped introduce Mitchell’s digital print capabilities to a wider audience.
The full promotional series, including notebooks, postcards and flyers, was also distributed through the sales team and included in completed print orders as box toppers. This placed tangible examples of specialty print effects directly into the hands of clients and prospective customers.
