Overview
Mitchell Press has participated in DesignThinkers Vancouver over several years, using the event as an opportunity to connect with the local design community and showcase print, production and creative capabilities.
My role has extended across the full event campaign, from developing promotional and booth materials to coordinating social media, event logistics, staffing, samples and giveaways. I have also supported lead generation and post-event follow-up, helping create a consistent experience before, during and after the event.
2026
For the 2026 event, I coordinated Mitchell’s booth presence and supporting campaign across print, digital and social channels, while also managing event logistics, staffing and post-event follow-up.
Campaign Execution
- Booth setup and branded environmental graphics
- Promotional print materials, brochures and signage
- Samples, giveaways and lead-generation materials
- Social media promotion before, during and after the event
- Booth staffing, transportation and event logistics
- Lead capture and post-event email follow-up
Featured Campaign Content
The Canadian Compendium, by illustrator John Belisle, was a central promotional piece. I built supporting content around the collaboration, including a Q&A and accompanying blog article, along with social media content promoting both the Compendium and Mitchell’s presence at DesignThinkers.
View the campaign reels.
Social Media
I created social content around Mitchell’s participation in DesignThinkers and the industry events surrounding it. This included a highlight Reel featuring our team and booth at DesignThinkers, followed by coverage of Spicers’ Power of Paper event, an annual gathering of Vancouver’s print and creative community.
View the full email design.
Post-Event Follow-Up
I designed and sent a follow-up email to DesignThinkers leads, reconnecting attendees with the topics and resources featured at the booth. The email highlighted sustainability, the Canadian Compendium and additional print resources, while providing clear pathways to learn more or request a quote.
2026 Campaign Results
The 2026 campaign generated measurable engagement across the event, social media and post-event follow-up, extending Mitchell’s presence beyond the two-day conference.
At a Glance
61
Event leads captured
4K+
Campaign content views
+37
Net new Instagram followers
51.7%
Post-event email open rate
Social & Audience Growth
Social content helped extend the campaign beyond the booth and reach new audiences during DesignThinkers week.
- 117 Instagram interactions
- 76 profile visits
- 52.5% of content views came from non-followers
- Reels generated 104 of 117 interactions during the event-week reporting period
Selected campaign content also continued to perform around the event. The Power of Paper Reel reached 682 accounts and generated three new followers, while the John Belisle collaboration post generated 18 shares, seven profile visits and two bio link taps.
Email Performance
60 successful deliveries
51.7% open rate
6.7% click rate
12.9% click-to-open rate
Supporting Canadian Compendium content also continued to receive website traffic after the event through social media, email and organic search.
2024
Mitchell’s 2024 DesignThinkers sponsorship included expanded advertising opportunities across digital, email and audio channels. I developed the supporting campaign creative around HipTrip, an illustrated giveaway by John Belisle, while coordinating Mitchell’s booth presence, staffing, lead capture and post-event follow-up.
Campaign Highlights
- Digital, web and email advertising
- Animated GIF and event-platform ads
- Podcast ad writing and voice recording
- HipTrip giveaway campaign and supporting booth graphics
- Sustainability-focused print materials
- Social media promotion and event coverage
- Email sign-up and prize draw coordination
- Post-event email campaign and prize fulfillment
Select Campaign Content
A selection of the creative produced for Mitchell’s 2024 DesignThinkers sponsorship, including event advertising, booth graphics and promotional content featuring the HipTrip artwork.
Original illustrations by John Belisle. Campaign design, layout and supporting content created by me.
Podcast Ad
30-second DesignThinkers sponsorship spot. Written and recorded by me.
Listen to the ad.
Sponsored Podcast Ad
I wrote and recorded a 30-second audio spot promoting Mitchell’s print technology, sustainability and personalized printing capabilities as part of the 2024 DesignThinkers sponsorship.
2024 Campaign Results
At a Glance
128
Event leads captured
109
Successful email deliveries
61.5%
Post-event email open rate
6.0%
Click-to-open rate
View the full email design.
Post-Event Follow-Up
After DesignThinkers, I created and sent a follow-up email to the contacts collected at the booth. The campaign recapped the prize draw and featured projects, while directing attendees to additional Mitchell resources including HipTrip, sustainability content and the About Us brochure.
The email also provided a clear path back to Mitchell’s website and request-a-quote page, extending the campaign beyond the event itself.