Client: North Beach Agency
Role: Brand identity, graphic design, brand guidelines
Completed through: Mitchell Digital
Overview
North Beach is a full-service advertising agency serving the Vancouver Lower Mainland. The goal was to create a distinctive brand identity that reflected the agency’s focus on strong client relationships, growth and quality results while establishing a clear and professional presence in its local market.
The company name originated from a story connected to a tropical destination. Working through Mitchell Digital, I developed an identity that retained subtle references to that inspiration through colour and visual language while grounding the brand more strongly in the region and audience it served.
Brand Identity
The North Beach identity was designed to feel modern, energetic and approachable while maintaining the credibility expected of a full-service agency. The visual system combines a fresh colour palette, clean typography and supporting graphic elements to create a flexible brand that could be carried consistently across print and digital applications.
Brand Guide Selections
Brand Applications
